What is Systmyz?

(Pronounced "si·stuh·mize")

Welcome to Systmyz!

My name is David Oziel, and I am the CEO and founder of Systmyz and creator of The SELL SMART System and the The Ultimate Differentiator.

We specialize in providing a wide variety of services, including:

  • Marketing & branding

  • Differentiation development

  • Succession planning and exit strategies

  • Content Marketing

  • Sales Scripting

  • Email Marketing

  • Video Marketing

Our mission is to help real estate, mortgage, financial services and other service related business owners like you to carve out a clear vision for your business.

I've noticed that many businesses, particularly in the U.S. and Canada, face a common challenge.

Despite pouring in countless hours of hard work, they often find themselves lacking a vision and a strategic approach for selling until it's time to contemplate an exit strategy.

This gap generally means these businesses miss integrating key elements that could enhance their appeal to potential buyers.

I understand that many of you aspire to eventually step back from the daily grind of business operations.

However, your current structure might have you juggling two demanding roles - managing your daily business and sales -- and scaling it into a formidable team so you can grow your brokerage or other service type business.

Here's where my solution comes into play.

I propose a restructuring of your business with a distinct focus on selling.

The first step in this transformative process is establishing a unique market differentiation.

This differentiation is not just a fancy term; it's a strategic move that leads to improved profit margins, streamlined recruitment, enhanced conversion rates, and increased loyalty.

With the help of our "Ultimate Differentiation" framework, we assist leaders like you in creating a distinct identity, enabling you to stand out in a fiercely competitive market.

Next, we employ our SELL SMART system to guide you in building a business designed for potential sale.

Now, this doesn't mean you need to put up the 'For Sale' sign immediately.

Instead, it ensures you have a business structure that allows for an easy transfer or sale when you decide it's time for an exit strategy.

When it comes to pricing your business for sale, there are typically two main methods used: the Income Approach and the Gross Margin or Company Revenue Approach. The key difference between these approaches lies in the multiplier used.

The Income Approach, which uses Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), typically involves a multiplier of 2, 3, 5, or even 7 times the EBITDA depending on the business vertical, and the market your located in.

On the flip side, the Gross Margin or Company Revenue Approach usually employs a multiplier of just .2 to .5 of the gross margin.

Sadly, many businesses aren't structured in a way that would attract an offer with a strong multiplier of their EBITDA.

If they haven't adhered to all nine steps of the SELL SMART system, they might only receive an offer of 1-2 times their earnings with less than favorable terms. Or worse, a .2-.5 multiplier of the compay's revenue.

My goal is to help you develop robust businesses with transparent profits.

Such businesses can attract offers using the Income Approach and fetch a multiplier of 2-7 times the EBITDA.

To accomplish this, you need to establish a solid, systematic business with reliable and repeatable sales processes, ensuring minimal disruption to profits and growth when new owners take over.

If your business is set up to be "Transferable" and operates on an absentee ownership model, it's poised to attract more offers and secure better terms.

I hope this provides a clear understanding of my methodology and the rationale behind these frameworks.

Let me assist you in making your business dreams a reality.

Welcome to the future of your success!

Let's get together and discover the thrilling possibilities that lie ahead!

Let’s work together.




Freeport, PA

Phone number

(206) 888-6380




Freeport, PA

Phone number

(724) 604-4521

© 2023 All Rights Reserved